What happens when the Science of understanding Indian hair meets the Art of Hairdressing? That’s exactly what happened on July 24th at JW Marriot, Sahar, Mumbai, when Godrej launched Godrej Professional with a mega event. So let’s welcome Godrej Professionals with its groundbreaking natural haircare line that will be redefining the art of hair color.
Awesome Godrej Professional Products Range
The colour range consists of 21 stunning hair colour shades, all specifically created for Indian hair. The‘No Ammonia’ crème hair colour range has been designed for longer colour retention and 100% grey coverage, with the power of Argan oil for healthy hair. The ‘Colour Play’ range of hi-lift colour formulations brings about brilliant colours with intense, visible results on dark Indian hair. Godrej Professional range will set a new benchmark To ensure great hair health, Godrej Professional also offers a complete care range comprising of shampoos, masks and styling serums. Developed with high-performance formulas and infused with natural ingredients like Avocado, Honey, Argan oil, Quinoa and Keratin, the range helps strengthen weak hair, smoothen treated hair, fight dry frizzy hair along with restoring health for thin hair.
Godrej Professional online Academy / App
To empower the Salon industry as a whole, a unique Godrej Professional online Academy has been developed. The objective is to help ‘Salonists’ and hair experts transform the quality of Professional hair care in India by bringing hair expertise at a click of a button.
The app will be made available to Salonists 24×7 while offering of world-class products, skills and sharing opportunities, will take the entire salon business to the next level.
The mobile application will help the Salonist learn new cuts, styles, ways to apply colour, develop new technical capabilities etc. complete with extensive modules and loyalty programmes. It aims to be the one stop destination for Salonists to up their game!
Glimpses From The Event
- The host got the crowd in action with a crazy dance number followed by a selfie game.
- The introduction of Mr. Ketan Takalkar Business Head at GCPL who further spoke and presented the revolutionary new product – Godrej Professional.
- The unveiling of the products through an Audio visual got everyone’s attention. The best part is the pricing is not at all high. Now one can carry it to the Salon and avail of best treatments at low cost.
- Asha Hariharan top Makeup Artist & Hairstylist talks about education in hairdressing. celebrity hairstylists Sylvia Chen and Ryan, giving insight and tips on Indian hair. That’s not it, up on stage they demonstrated haircuts.
- It’s time to call upon the models! These dapper models are rocking their amazing hair makeovers. The female models were not far behind showcasing their beautiful hair colours, cuts, styles and gorgeous outfits that had been designed by Archana Kochchar.
6. But hold your breath, ladies and gentlemen as the gorgeous showstopper Parvathy Omanakuttan took the stage, looking ravishing in her Godrej Professional Red haircolor making a new style statement. To rock the world of hair colour, only to state that Red is the new Black!.